Look SMART on your smartphone! by Christopher Rouleau

Look SMART on your smartphone!

The poster was featured in the Spring 2014 issue of Spacing Magazine. My objective was to create a playfully anachronistic poster about cell phone etiquette, had cell phones existed in the 1950s. Using a simple acronym, I present five friendly reminders for "S.M.A.R.T." phone use on the TTC. The overall style is distinctly mid-century, with its brush script lettering, sans serif typography, traditional figural illustration, muted colour scheme, and offset ink placement.

Larger version here.

More Hand-lettering